Has it ever frustrated you when your good ideas are not adopted and other people’s bad ideas are? Or when you see so much of your effort to systematically generate innovations go to waste? Can you improve your success rate with innovation?

You are not alone. In 2005 Business Week reported the success rate of innovation initiatives meeting their financial objectives at under 4%.

The Innovator's Way, based the study of the practices of successful innovators, shows that your personal skills make a dramatic difference, and are crucial for the success of your innovations. It tells you what the skills are and how you can learn them by doing eight practices.

Mainstream thinking about innovation has focused on process and policy. The Innovator's Way addresses a critical element largely overlooked -- the essential role of the personal skills of the innovator.

See experpts from each chapter
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What they say

  • This is not “another book". It is refreshing and unique. Here is a book that understands that for something to qualify as innovation, a social or work practice has to be transformed by it. The generative practices unfolded in this book are real and important. They are what you will need to master in order to become a serial innovator. --John Seely Brown, former chief scientist, Xerox Corporation, and director of Xerox Palo Alto Research Center (PARC)
  • Denning and Dunham make clear something I have been muddling through for decades. I wish I long ago had their checklist of eight practices of The Innovator's Way -- would have saved me a lot of wasted time. --Bob Metcalfe, Recipient of National Medal of Technology and Innovation, Founder of 3Com.
  • Denning and Dunham have set a new standard for the inquiry and practice of innovation. Their approach is fresh and revolutionary. Their eight practices are practical, wise, and usher in a new and much needed perspective on the how of innovation. Standing on solid research and experience this book transcends theory and takes you to the practices that allow innovation to flower. The Innovator's Way belongs on every leaders desk. --Richard Strozzi-Heckler, Author, The Leadership Dojo
  • Denning and Dunham have taken innovation out of the realm of mysterious abilities into a very concrete set of practices. The Innovator's Way is a well researched book that walks its talk. --Julio Olalla, President and Founder, The Newfield Network
  • The book is very much a hands-on guide. Its frame is innovation, but, on a deeper level, it is concerned with effective leadership, specifically how people create and sustain change in groups. . . . [This and the other book reviewed] feed our interest in innovation. This attraction has only grown amid the creative destruction ushered in by the recent financial crisis. On the political, economic, environmental and even spiritual fronts, the challenges confronting our global village seem to have outstripped prevailing orthodoxy and cry out for novel solutions. Inside and outside the corner office, we are looking for new, actionable ideas that can make a positive difference. --New York Times Book Review by Nancy Koehn, professor, Harvard Business School